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Contraceptive Security in Armenia: Segmenting the Family Planning Market

Author:  
InfoShare Partner: Commercial Market Strategies
Publication Date: October 2002
Type of Document: Article/Report/Paper
Topics: Family planning, Financing/management, Reproductive health, general
Region: Europe
Language: English
Number of Pages: 58
File Size: 0.32 KB
File Format: Web Page

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CMS’s market segmentation analyses in Armenia identifies populations vulnerable to public-sector stockouts, as well as groups with the ability to pay for private-sector commodities. Includes recommendations to target limited reproductive-health resources