| Author: Francoise Armand, MBA |
| InfoShare Partner: Commercial Market Strategies |
| Publication Date: June 2003 |
| Type of Document: Article/Report/Paper |
| Topics: Behavior change interventions, Family planning, Financing/management |
| Region: Global |
| Language: English |
| Number of Pages: 30 |
| File Size: 16 KB |
| File Format: Web Page You should be able to view web pages in your web browser (Internet Explorer, Netscape, etc.)
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Social marketing models for
product-based reproductive health programs are often defined by the organization that manages them. CMS compares two classic social marketing models, as well as new variations.
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