| Author: Francoise Armand, MBA |
| InfoShare Partner: Commercial Market Strategies |
| Publication Date: December 2003 |
| Type of Document: Lessons learned/best practices |
| Topics: Behavior change interventions |
| Region: Global |
| Language: English |
| Number of Pages: 48 |
| File Size: 0.33 KB |
| File Format: Web Page You should be able to view web pages in your web browser (Internet Explorer, Netscape, etc.)
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What approaches are most effective in helping social marketing organizations be more sustainable? CMS looks at the conditions and trade-offs involved in diferent approaches, and provides a framework for choosing context-appropriate strategies.
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