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Success Story: Market Segmentation: Helping Target the Right Programs to the Right Clients

Author: DELIVER Project 
InfoShare Partner: DELIVER/John Snow, Inc.
Publication Date: September 2006
Type of Document: Article/Report/Paper
Topics: Family planning, HIV/AIDS, general, Population growth/trends, Reproductive health, general, Service delivery
Region: Global
Language: English
Number of Pages: 6
File Size: 144 KB
File Format: Adobe Acrobat (PDF)

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Greater attention is now being paid to a whole-market approach that emphasizes a rational balance between the roles of the public sector, nongovernmental organizations, social marketing companies, and the private sector in providing contraceptives to clients. DELIVER’s work on market segmentation is helping countries identify which types of family planning providers can best meet the needs of different population groups. Click the link above to download a copy.