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Communication for Social Change: An Integrated Model for Measuring the Process and Its Outcomes
Author: Figueroa ME, Kincaid DL, Rani M, Lewis G 
InfoShare Partner: Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
Publication Date: April 2003
Type of Document: Article/Report/Paper
Topics: Behavior change interventions
Region: Global
Language: English
Number of Pages: 50
File Size: 2.15 MB
File Format: Adobe Acrobat (PDF)

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Communication for Social Change Working Paper Series No. 1. This working paper takes a big step forward in refining the practice of communication for social change. It is part of a larger strategy to spread communication for social-change thinking and ways of working broadly: to poor communities that have never thought about communication as a tool they can control for improving their lives; within aid and donor organizations that are more comfortable being in control than in sharing control; or within academic institutions that are preparing the next generation of professional communicators.