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INFO Reports: Entertainment-Education For Better Health

Author: Esta de Fossard and Robert Lande 
InfoShare Partner: Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
Publication Date: March 2008
Type of Document: Article/Report/Paper
Topics: Behavior change interventions, Family planning, HIV/AIDS prevention, Reproductive health, general
Region: Global
Language: English
Additional information: Also see: Population Reports, “Communication for Better Health,” (http://www.infoforhealth.org/pr/j56/index.shtml INFO Reports, “Tools for Behavior Change Communication (http://www.infoforhealth.org/inforeports/BCCtools/index.shtml)
Number of Pages: 16
File Size: 1.21 MB
File Format: Adobe Acrobat (PDF)

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This issue of INFO Reports discusses three aspects of entertainment-education to improve
family planning/reproductive health and prevent HIV infection:

• How E-E works and its potential effects on knowledge, attitudes, and behavior;

• The best uses of the various E-E formats; and

• The important steps for managing E-E projects, within the framework of the general process for developing communication programming.

Managers of family planning/reproductive health programs and policy makers can use this report
to become more knowledgeable advocates for E-E and better prepared to oversee E-E projects.

Also, this report can help E-E managers with choosing formats and producing E-E products. For radio or TV dramas, a checklist includes the tasks that are the responsibility of the E-E manager.