| Author: Maria Fraire, Wanda Walton |
| InfoShare Partner: Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) |
| Publication Date: February 2008 |
| Type of Document: Article/Report/Paper |
| Topics: Behavior change interventions, Infectious diseases, other |
| Region: Global |
| Language: English |
| Number of Pages: 2 |
| File Size: 16 KB |
| File Format: Web Page You should be able to view web pages in your web browser (Internet Explorer, Netscape, etc.)
|
|
Provide feedback on this document to Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)
This two page Brief concludes that:
*Planning is the key to a successful tuberculosis (TB) communication program or activity.
*You need to choose a format for contact with the media that best fits your audience and message.
*You need to identify the SOCO (“single overriding communication objective”) that you want your audience to remember.
*You need to identify and train a spokesperson to represent your program to the media.
|
My BookBag: 0 Documents
Get RSS feed of latest InfoShare documents