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Can Marketing of Muliple Vitamin/Mineral Supplements Reach the Poor? The Vitaldia Project.

Author: Sandra Huffman 
InfoShare Partner: LINKAGES Project
Publication Date: May 2002
Update Date: May 2003
Type of Document: Article/Report/Paper
Topics: Child health/survival, Maternal health/survival, Nutrition
Region: Global, Latin America/Caribbean
Language: English
File Size: 930 KB
File Format: Adobe Acrobat (PDF)

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This report documents the qualitative research conducted for the development of a multiple micronutrient supplement (VitalDía) marketed to reach low income women in Santa Cruz, Bolivia. It also presents results from the baseline and final Knowledge, Attitudes, Practices, and Behavior (KAPB) studies conducted to assess the reach of the program among women of reproductive age. LINKAGES provided the instruments used in these surveys to facilitate the development and evaluation of similar programs.