| Author: Gael O\'Sullivan, Cindi Cisek, Jeff Barnes & Sara Netzer |
| InfoShare Partner: PSP-One |
| Publication Date: June 2007 |
| Type of Document: Article/Report/Paper |
| Topics: Family planning, Reproductive health, general |
| Region: Global |
| Language: English |
| Additional information: This paper focuses on the application of social marketing principles to the sustainability of health programs, in particular to reproductive health and family planning projects. For donor agencies this paper offers practical suggestions for moving donor-dependent social marketing programs along the path to sustainability. While there is no one formula for accomplishing this goal, the paper suggests steps that will strengthen long-term viability and help ensure program success.
To maximize the utility and application of the information in this paper, a set of products is offered: the paper (including the continuum tool and five detailed case studies from Africa, Latin America, and Eastern Europe); a summary of sustainability strategies; and a sustainability checklist. To understand all aspects of the sustainability discussion, reading the paper and case studies will be the most useful approach. For managers wishing to apply specific concepts and strategies, the continuum tool, strategy summary, and checklist will facilitate this process. |
| Number of Pages: 84 |
| File Size: 1 MB |
| File Format: Adobe Acrobat (PDF) To read PDF files, you must have Acrobat Reader installed. Visit Adobe's web site to get a free copy of Acrobat Reader. [download here]
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This publication is composed of the report (including the continuum tool and five case studies) and three component documents. This paper provides donors, program developers, program managers, researchers, and others in the social marketing field with a practical approach to guide conceptual thinking and sustainable program design.
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