| Author: PSP-One |
| InfoShare Partner: PSP-One |
| Publication Date: June 2007 |
| Type of Document: Training/educational material |
| Topics: Family planning, Reproductive health, general |
| Region: Global |
| Language: English |
| Number of Pages: 4 |
| File Size: 162 KB |
| File Format: Adobe Acrobat (PDF) To read PDF files, you must have Acrobat Reader installed. Visit Adobe's web site to get a free copy of Acrobat Reader. [download here]
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Social marketing organizations (SMOs) can conduct their own sustainability analysis using the Sustainability Continuum for Social Marketing. Because so many of the factors affecting sustainability are context-specific, sustainability assessments are more qualitative than quantitative. This tool facilitates the staff or stakeholders’ analysis of an SMO to measure where it fits within the sustainability continuum and to set goals for strengthening sustainability along the continuum’s dimensions. Any SMO can use the tool, regardless of where it currently fits within the continuum, and self-assessments can be conducted as often as needed. SMOs should conduct a self-assessment at least annually.
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