| Author: Ronald P. Parlato, Gary L. Darmstadt, and Anne Tinker |
| InfoShare Partner: Save the Children Federation, Inc. |
| Publication Date: August 2004 |
| Type of Document: Training/educational material |
| Topics: Behavior change interventions, Child health/survival, Maternal health/survival, Service delivery |
| Region: Global |
| Language: English |
| Number of Pages: 41 |
| File Size: 1.33 MB |
| File Format: Adobe Acrobat (PDF) To read PDF files, you must have Acrobat Reader installed. Visit Adobe's web site to get a free copy of Acrobat Reader. [download here]
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The purpose of this guide is to provide a ready reference tool for conducting qualitative research and planning a behavior change communications strategy to improve newborn care practices. The guide has been designed with the understanding that the qualitative research and analysis could be carried out by subcontracted technical agencies or individuals who would supply the information to program managers. The program manager will not design, develop, or execute field studies, but rather will provide terms of reference and informed technical supervision and management. The guide provides 1) evidence-based practices, 2) methods to identify the current practices of local communities and list of constraints, 3) guidelines for identifying target audiences and assessing the decision-making processess of their members, 4) procedures involved in qualitative research methods, and 5)practical guidance on the phases of data analysis and BCC planning and programming.
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