Commercial Market Strategies (CMS) was a USAID-funded project that ended in 2004. The project staff worked in developing countries to expand the role of the private sector in the delivery of quality reproductive healthcare. CMS programs and initiatives combined research, social marketing, corporate social responsibility, NGO sustainability, provider networks, health financing, and policy change.
The CMS project was implemented by Deloitte Touche Tohmatsu, Abt Associates, and Population Services International.
The project was replaced by the Private Sector Partnerships Program which began in 2004 with the roll-out of Task Order One, or PSP-One. You will find full background materials for this new and ongoing project at www.psp-one.com. The web site's library also contains all of the CMS Project research papers and reports.
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