Additional Information
PSI was founded in 1970 in order to apply the power and creativity of the private sector to family planning. In the 1970s and 1980s, PSI worked exclusively in international family planning, mostly in South Asia (hence the name Population Services International). PSI grew rapidly in the 1990s, mostly in condom social marketing for AIDS prevention in Africa. In 1992, PSI "brought the technology home," launching a domestic social marketing project on the West Coast of the U.S. Although PSI had been marketing oral rehydration salts in Bangladesh since 1986, it was only in 1995 that it began launching numerous other maternal and child health products, particularly insecticide-treated mosquito nets. In the mid-1990s PSI added two more regions—Eastern Europe and Latin America and the Caribbean—and started providing health services as well as products. With the addition of these new regions and the increased complexity of new products and services, PSI has become a truly global health organization offering a range of health products and services.
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